https://dancohencreative.com Dancohencreative Thu, 08 Jul 2021 14:56:24 +0000 https://dancohencreative.com en https://dancohencreative.com/Home Mon, 05 Jul 2021 17:36:07 +0000 Dancohencreative https://dancohencreative.com/Home https://dancohencreative.com/Information Mon, 05 Jul 2021 17:36:07 +0000 Dancohencreative https://dancohencreative.com/Information Bureaucracy and Labyrinth, Perfect Crimes of the Self and City Franz Kafka (Prague, Czech Republic, 1883-1924) was a German-speaking Bohemian novelist and short-story writer, widely regarded as one of the major figures of 20th-century literature.It is claimed that the doorkeeper does not know the inside of the Law, only the path outside the entrance which he has to keep walking up and down. The ideas he has of the inside are considered childish, and it is assumed that he himself fears the things he wants to make the man afraid of. Jorge Luis Borges (Buenos Aires, Argentina, 1899-1986) was an Argentine short-story writer, essayist, poet and translator, and a key figure in Spanish-language and universal literature. I imagined a labyrinth of labyrinths, a maze of mazes, a twisting, turning, ever-widening labyrinth that contained both past and future and somehow implied the stars. Absorbed in those illusory imaginings, I forgot that I was a pursued man; I felt myself, for an indefinite while, the abstract perceiver of the world. The vague, living countryside, the moon, the remains of the day did their work in me; so did the gently downward road, which forestalled all possibility of weariness. The evening was near, yet infinite. https://dancohencreative.com/ABOUT Mon, 24 Mar 2014 20:24:03 +0000 Dancohencreative https://dancohencreative.com/ABOUT About <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/ccbf3063de6abb860fbb23f6011d9e3753c8a4d6ae6e3164d20c9fb51faa0845/unnamed.jpg" data-mid="113527065" border="0" src="https://freight.cargo.site/w/1000/i/ccbf3063de6abb860fbb23f6011d9e3753c8a4d6ae6e3164d20c9fb51faa0845/unnamed.jpg" /> EXECUTIVE CREATIVE DIRECTOR I love working in advertising as an Executive Creative Director. As the business continues to change, I've found all of the other positions and interests I've had along the way to be invaluable. Account Guy, Copywriter, MBA, Children's Hip-Hop Producer, Sneaker Entrepreneur, Adjunct Professor. All of these roles have taught me how to generate ideas, build brands, manage different personalities, embrace new media, win awards, and earn real business results. I hope you'll find the work on this site to be insightful, entertaining, and reflective of my slightly eclectic background. Email: dan.cohen@saatchi.com / danielcohencreative@gmail.comPhone: 917-379-9131 Experience CREATIVE/STRATEGIC ADVERTISING &amp; MARKETING EXECUTIVETwenty years in global advertising agencies as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.PROFESSIONAL EXPERIENCE: SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)Overseeing integrated creative on P&amp;G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head &amp; Shoulders, and new business.JWT Associate Creative Director (9/02 – 8/06)Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.DDB Associate Creative Director (3/98 – 8/02)Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.AWARDS:Cannes Lions, Webby, One Show, Effies, Clios, CAEDUCATION:NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESSMaster of Business Administration, Marketing, May 2000. BRANDEIS UNIVERSITYBachelor of Arts, English, May 1991.Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.ENTREPRENEURIAL SIDE VENTURES:ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESSCurrently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.comConceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.comConceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon. https://dancohencreative.com/EXPERIENCE Thu, 08 Jul 2021 14:56:24 +0000 Dancohencreative https://dancohencreative.com/EXPERIENCE Experience CREATIVE/STRATEGIC ADVERTISING &amp; MARKETING EXECUTIVEProven senior executive with a passion for building brands as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.PROFESSIONAL EXPERIENCE: SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)Overseeing integrated creative on P&amp;G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head &amp; Shoulders, and new business.JWT Associate Creative Director (9/02 – 8/06)Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.DDB Associate Creative Director (3/98 – 8/02)Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.AWARDS:Cannes Lions, Webby, One Show, Effies, Clios, CAEDUCATION:NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESSMaster of Business Administration, Marketing, May 2000.BRANDEIS UNIVERSITYBachelor of Arts, English, May 1991.Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.ENTREPRENEURIAL SIDE VENTURES:ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESSCurrently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.comConceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.comConceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon. https://dancohencreative.com/Head-Shoulders Sun, 01 Sep 2019 16:41:07 +0000 Dancohencreative https://dancohencreative.com/Head-Shoulders Head &amp; Shoulders When you're asked to work on an NFL Head &amp; Shoulders assignment, you know there's a chance it could be a pretty good opportunity. When you find out the talent is Patrick Mahomes and Troy Polamalu, you know you better deliver. We think we nailed it with a simple integrated idea. Debate the benefits of Head &amp; Shoulders (along with many other things) through the eyes of a great offensive player and a great defensive player. <img width="2864" height="1594" width_o="2864" height_o="1594" data-src="https://freight.cargo.site/t/original/i/a9b3e9a3aae95abd371fe22fa0a8b8af322747356c2d937139b695ffd88c78f0/Screen-Shot-2019-09-01-at-12.44.22-PM.png" data-mid="113090662" border="0" src="https://freight.cargo.site/w/1000/i/a9b3e9a3aae95abd371fe22fa0a8b8af322747356c2d937139b695ffd88c78f0/Screen-Shot-2019-09-01-at-12.44.22-PM.png" /> https://dancohencreative.com/Charmin Fri, 14 Jan 2011 02:42:27 +0000 Dancohencreative https://dancohencreative.com/Charmin Charmin Poop jokes and animated bears. That’s what most people think of when they think of Charmin. It also happens to be one of Procter &amp; Gamble's biggest and most profitable brands with sales of over $3 Billion. Creatively we took the Charmin Bear campaign from 2D to CGI animation, activated the Charmin Restrooms in Times Square five years in a row, became one of Adweek's top 10 advertising icons, and even stole the show at CES with the Charmin Rollbot! Last but not least the team's work has been recognized by Cannes Lions, Clios, Webby Awards, One Show Pencils, and Effies while also helping to build the brand's popularity in social media.&nbsp; Hopefully you will enjoy the content. Feel free to go the bathroom while viewing it. https://dancohencreative.com/Bounty Tue, 02 Sep 2014 17:08:15 +0000 Dancohencreative https://dancohencreative.com/Bounty Bounty Bounty is an iconic brand with one of the most famous advertising slogans ever. The Quicker Picker Upper. It is also a big brand with 50% share of market and over $3 Billion in sales. Our challenge is to make the advertising more emotional, memorable, and contemporary without losing any of the brand's equity. Here are a few pieces of content for The Quicker Picker Upper. Hopefully you’ll agree that we’re moving the brand in the right direction. https://dancohencreative.com/Now-that-you-asked Fri, 25 Jun 2021 13:39:51 +0000 Dancohencreative https://dancohencreative.com/Now-that-you-asked Now That You Asked In the aftermath of George Floyd's murder, a black employee at Procter &amp; Gamble found herself struggling to answer when her colleagues asked how she was doing. There was so much that she wanted to say and share, but the physical, emotional, and mental toll was becoming too much. As a result, she reached out to the agency to see if we could help her and other black employees share their stories of systemic racism and how it feels to be black in America. Working as story facilitators, we found a brilliant documentary filmmaker, Ocean Vashti Jude, and helped produce 12 beautiful but heart wrenching stories. From there we created a microsite for employees to watch, learn, and act. Since our initial stories were launched, we have helped produce over 30 more interviews with black employees and recently created an equally powerful project for P&amp;G's AAPI employees for Asian Heritage Month. <img width="2880" height="1196" width_o="2880" height_o="1196" data-src="https://freight.cargo.site/t/original/i/e245f10dc9f7e7c91f3a46b983041fb9c0055fc9db47dcba25dcdbe9d683a1ba/NOW-THAT-YOU-ASKED-1.png" data-mid="113090663" border="0" src="https://freight.cargo.site/w/1000/i/e245f10dc9f7e7c91f3a46b983041fb9c0055fc9db47dcba25dcdbe9d683a1ba/NOW-THAT-YOU-ASKED-1.png" /> <img width="2876" height="1528" width_o="2876" height_o="1528" data-src="https://freight.cargo.site/t/original/i/b99acf8fbfc1029110b6b7427afb1b344208a4b6d1996617a4222397621d2427/NOW-THAT-YOU-ASKED-2.png" data-mid="113090664" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b99acf8fbfc1029110b6b7427afb1b344208a4b6d1996617a4222397621d2427/NOW-THAT-YOU-ASKED-2.png" /> <img width="2872" height="1362" width_o="2872" height_o="1362" data-src="https://freight.cargo.site/t/original/i/4efd3cd27aef3ed9280567456b5f31b977642fa27d2cec73107a1035937d2900/NOW-THAT-YOU-ASKED-3.png" data-mid="113090665" border="0" src="https://freight.cargo.site/w/1000/i/4efd3cd27aef3ed9280567456b5f31b977642fa27d2cec73107a1035937d2900/NOW-THAT-YOU-ASKED-3.png" /> https://dancohencreative.com/Kleenex Mon, 17 Jan 2011 02:38:29 +0000 Dancohencreative https://dancohencreative.com/Kleenex Kleenex Working on Kleenex was always fun. The briefs were usually pretty simple. Tell an emotional story that brings this legendary brand to life. Below are three tv spots that have always made me feel good. Hope they do the same for you too. https://dancohencreative.com/HSS-Lerner-Children-s-Pavilion Wed, 14 Apr 2021 20:33:48 +0000 Dancohencreative https://dancohencreative.com/HSS-Lerner-Children-s-Pavilion HSS – Lerner Children’s Pavillion Chances are if you're an elite professional athlete who's torn your ACL, you're going to HSS for your surgery. But if you're a lower income child from a foreign country who's leg is about to be amputated, that name means nothing to you. That's why we set out to build brand awareness for Lerner's Children's Pavilion at HSS. The children's hospital treats the most complex pediatric cases in the world - regardless of whether the child can pay for it. Working directly with the surgeons and patients, we created a digital campaign using existing videos, x-&nbsp; &nbsp; rays, and still photography. In less than 6 months, Lerner's Children's Pavilion became the number one ranked pediatric hospital in the tri-state area in US News &amp; World Report.&nbsp; <img width="2220" height="1256" width_o="2220" height_o="1256" data-src="https://freight.cargo.site/t/original/i/5034179e963119929a60667a4e62b04ee590c0c7cf73cfbc823e76dd136499e3/HSS---LAURA.png" data-mid="113090670" border="0" src="https://freight.cargo.site/w/1000/i/5034179e963119929a60667a4e62b04ee590c0c7cf73cfbc823e76dd136499e3/HSS---LAURA.png" /><img width="2216" height="1250" width_o="2216" height_o="1250" data-src="https://freight.cargo.site/t/original/i/310801c05b84858373892ba69c136e89dcbfa7d3dde62132d2384f9383b81b7c/HSS-ANKLE.png" data-mid="113090671" border="0" src="https://freight.cargo.site/w/1000/i/310801c05b84858373892ba69c136e89dcbfa7d3dde62132d2384f9383b81b7c/HSS-ANKLE.png" /><img width="2220" height="1252" width_o="2220" height_o="1252" data-src="https://freight.cargo.site/t/original/i/78c5570019d5261b1b89c6a162bade74648f10b845b75499912b63cca5c52945/HSS-PERFORMING.png" data-mid="113090672" border="0" src="https://freight.cargo.site/w/1000/i/78c5570019d5261b1b89c6a162bade74648f10b845b75499912b63cca5c52945/HSS-PERFORMING.png" />