About
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EXECUTIVE CREATIVE DIRECTOR
I love working in advertising as an Executive Creative Director. As the business continues to change, I've found all of the other positions and interests I've had along the way to be invaluable.
Account Guy, Copywriter, MBA, Children's Hip-Hop Producer, Sneaker Entrepreneur, Adjunct Professor.
All of these roles have taught me how to generate ideas, build brands, manage different personalities, embrace new media, win awards, and earn real business results.
I hope you'll find the work on this site to be insightful, entertaining, and reflective of my slightly eclectic background.
Email: dan.cohen@saatchi.com / danielcohencreative@gmail.com
Phone: 917-379-9131
Experience
CREATIVE/STRATEGIC ADVERTISING & MARKETING EXECUTIVE
Twenty years in global advertising agencies as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.
PROFESSIONAL EXPERIENCE:
SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)
Overseeing integrated creative on P&G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head & Shoulders, and new business.
JWT Associate Creative Director (9/02 – 8/06)
Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.
DDB Associate Creative Director (3/98 – 8/02)
Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.
McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)
Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.
AWARDS:
Cannes Lions, Webby, One Show, Effies, Clios, CA
EDUCATION:
NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Master of Business Administration, Marketing, May 2000.
BRANDEIS UNIVERSITY
Bachelor of Arts, English, May 1991.
Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.
ENTREPRENEURIAL SIDE VENTURES:
ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Currently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.
BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.com
Conceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.
OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.com
Conceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon.
Twenty years in global advertising agencies as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.
PROFESSIONAL EXPERIENCE:
SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)
Overseeing integrated creative on P&G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head & Shoulders, and new business.
JWT Associate Creative Director (9/02 – 8/06)
Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.
DDB Associate Creative Director (3/98 – 8/02)
Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.
McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)
Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.
AWARDS:
Cannes Lions, Webby, One Show, Effies, Clios, CA
EDUCATION:
NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Master of Business Administration, Marketing, May 2000.
BRANDEIS UNIVERSITY
Bachelor of Arts, English, May 1991.
Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.
ENTREPRENEURIAL SIDE VENTURES:
ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Currently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.
BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.com
Conceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.
OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.com
Conceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon.