Bounty is an iconic brand with one of the most famous advertising slogans ever. The Quicker Picker Upper. It is also a big brand with 50% share of market and over $3 Billion in sales.

Our challenge is to make the advertising more emotional, memorable, and contemporary without losing any of the brand's equity.

Here are a few pieces of content for The Quicker Picker Upper. Hopefully you’ll agree that we’re moving the brand in the right direction.