Experience
CREATIVE/STRATEGIC ADVERTISING & MARKETING EXECUTIVE
Proven senior executive with a passion for building brands as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.
PROFESSIONAL EXPERIENCE:
SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)
Overseeing integrated creative on P&G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head & Shoulders, and new business.
JWT Associate Creative Director (9/02 – 8/06)
Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.
DDB Associate Creative Director (3/98 – 8/02)
Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.
McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)
Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.
AWARDS:
Cannes Lions, Webby, One Show, Effies, Clios, CA
EDUCATION:
NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Master of Business Administration, Marketing, May 2000.
BRANDEIS UNIVERSITY
Bachelor of Arts, English, May 1991.
Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.
ENTREPRENEURIAL SIDE VENTURES:
ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Currently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.
BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.com
Conceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.
OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.com
Conceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon.
Proven senior executive with a passion for building brands as an executive creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. MBA/Adjunct Professor at Stern School of Business/NYU.
PROFESSIONAL EXPERIENCE:
SAATCHI NY/PGONE SVP, Executive Creative Director (8/06 – present)
Overseeing integrated creative on P&G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head & Shoulders, and new business.
JWT Associate Creative Director (9/02 – 8/06)
Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.
DDB Associate Creative Director (3/98 – 8/02)
Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.
McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)
Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.
AWARDS:
Cannes Lions, Webby, One Show, Effies, Clios, CA
EDUCATION:
NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Master of Business Administration, Marketing, May 2000.
BRANDEIS UNIVERSITY
Bachelor of Arts, English, May 1991.
Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.
ENTREPRENEURIAL SIDE VENTURES:
ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Currently teaching 3.0 credit Advertising course at NYU/Stern. Curriculum covers strategy, creative development, digital, social, media, client agency relations, and future of business.
BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.com
Conceived, produced, and marketed children’s hip-hop album. Earned national distribution deal with Madacy Entertainment at Walmart and Target. Critically acclaimed reviews on The Today Show, Fox 10:00 News, NY Times, and Parenting Magazine.
OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.com
Conceived, manufactured, and marketed children’s sneakers distributed in The Athlete’s Foot, Footlocker, and Amazon.