Poop jokes and animated bears. That’s what most people think of when they think of Charmin. It also happens to be one of Procter & Gamble's biggest and most profitable brands with sales of over $3 Billion.

Creatively we took the Charmin Bear campaign from 2D to CGI animation, activated the Charmin Restrooms in Times Square five years in a row, became one of Adweek's top 10 advertising icons, and even stole the show at CES with the Charmin Rollbot!

Last but not least the team's work has been recognized by Cannes Lions, Clios, Webby Awards, One Show Pencils, and Effies while also helping to build the brand's popularity in social media. 

Hopefully you will enjoy the content. Feel free to go the bathroom while viewing it.