Diamonds
They say a diamond is a girl's best friend, but what does it really mean to a guy? That's one of the challenges of working on DeBeers.
These print ads are an attempt at tapping into that sophisticated, emotional, humorous voice inside a guy's head.
These print ads are an attempt at tapping into that sophisticated, emotional, humorous voice inside a guy's head.
![](https://freight.cargo.site/t/original/i/c9590beb2c6256177ff0b02968a1d7f834c30daadf08c053d65ace2d233806be/01.jpg)
![](https://freight.cargo.site/t/original/i/78244893df753dcc91e8831f365dedb756fe4ba547c6e4a9ded095d925f3efdf/02.jpg)
![](https://freight.cargo.site/t/original/i/44934a8858f723ad4e6d76615d48ba1f5a393a61a6b88c327a67f89e514216f6/03.jpg)