HSS – Lerner Children’s Pavillion

Chances are if you're an elite professional athlete who's torn your ACL, you're going to HSS for your surgery. But if you're a lower income child from a foreign country who's leg is about to be amputated, that name means nothing to you. That's why we set out to build brand awareness for Lerner's Children's Pavilion at HSS. The children's hospital treats the most complex pediatric cases in the world - regardless of whether the child can pay for it.

Working directly with the surgeons and patients, we created a digital campaign using existing videos, x-    rays, and still photography. In less than 6 months, Lerner's Children's Pavilion became the number one ranked pediatric hospital in the tri-state area in US News & World Report.