Pepto-Bismol is a quirky iconic brand that isn't afraid to take risks. They zig when other brands zag.

Whether it's putting a unique under-indulger twist on the holidays with Ken Jeong, commenting on the economy, or creating tongue-in-cheek flatulence spots, Pepto is always game.

Below is an assortment of tv, digital, print, and outdoor assignments that have garnered an array of awards and generated quite a bit of chatter in social media.