The idea of having free clean public restrooms in a place you'd least expect to find it, but need it most, seemed like a brilliant idea...but you never know in this category. Fortunately, New York loved it and so did the media. The Charmin Restrooms were featured in every major media outlet and received global recognition as Experiential Promotion of the Year.
The Charmin Restrooms evolved into a fully integrated initiative with multiple activations, celebrity endorsers including Kim Kardashian and Jane Lynch, countless social media activations, and billions and billions of media impressions. In short, it was kind of a big deal.
Below is one of the many case studies and a few creative samples of the fun we've had along the way.
