Twenty years in global advertising agencies as a creative director, copywriter and account manager. MBA in Marketing with excellent written/oral communication skills, expertise in developing integrated campaigns, managing senior level clients, pitching new business, and launching entrepreneurial ventures. Adjunct Professor at Stern School of Business/NYU.
PROFESSIONAL EXPERIENCE:
SAATCHI & SAATCHI/PGONE SVP, Executive Creative Director (8/06 – present)
Overseeing integrated creative development on P&G's Family Care Brands - Bounty, Charmin, and Puffs as well as contributing on Pampers, Head & Shoulders, and new business.
KEY ACCOMPLISHMENTS
• Managing multiple teams and partners with combined media billings of $150M and portfolio sales of $3B+.
• Evolved the Charmin Bear Campaign into a Top 10 Advertising Icon of the Decade.
• Relaunched Bounty "Quicker Picker Upper" campaign into the brand's highest performing advertising since Rosie.
• Five years of award-winning NYC Charmin Restrooms with 3B media impressions per year.
• Led acquisition and development of SitorSquat App, P&G's first branded App.
• Cannes Lions, Webby Awards, One Show Pencils, Effies.
JWT Associate Creative Director (9/02 – 8/06)
Kleenex, Welch’s, Schick, Domino's, Rolex, Trident, and DeBeers.
KEY ACCOMPLISHMENTS
• Pitched and won Welch’s $25MM Juices, Spreads, and new products account.
• Developed advertising for Domino’s Thin Crust, Deep Dish, Blaze, Italian Hero product lines.
• Developed integrated global programs for Kleenex, Rolex, and DeBeers.
• Developed integrated campaigns for Schick Intuition, Quattro Power, and Quattro Titanium.
DDB Associate Creative Director (3/98 – 8/02)
Hershey, Philips, Merck, Bentley, Intrepid, Hasbro, and YES Network.
KEY ACCOMPLISHMENTS:
• Created brand campaign for Twizzlers which increased sales 10% in year one.
• Contributed to $60MM global campaign for Philips Consumer Electronics division.
• Pitched and won Merck new business cholesterol medication with ad spending of $50MM.
• Finalist at Cannes Advertising Festival for Ludens and Intrepid campaigns in 1999 – 2001.
McCANN-ERICKSON Copywriter/Account Executive (11/91 –3/98)
Nabisco, Price Waterhouse, Nestle Beverage, Chase, and Major League Soccer.
KEY ACCOMPLISHMENTS:
• Created Price Waterhouse’s 1997 Global Consulting Campaign.
• Pitched, won, and launched Major League Soccer's inaugural campaign.
• Created 1998 Nabisco NFL Sponsorship Program featuring John Madden.
• Received Effie Award for repositioning Wheat Thins as a little snack with big taste.
EDUCATION:
NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Master of Business Administration, Marketing, May 2000.
BRANDEIS UNIVERSITY
Bachelor of Arts, English, May 1991.
Graduated Cum Laude, Varsity Soccer, Anchor/Producer Brandeis TV, Studied in Spain.
AWARDS/TRAINING:
• Cannes Lions, One Show, Webby’s, Communication Arts, Graphis, Addy’s, Effies, Clios
• Selected by Publicis to participate in inaugural Hyper Island Workshop.
• Participated in DDB University “Conversations with the Chairman & CEO” Seminar.
• 1998-2000 Ad Club Scholarship Recipient.
• Won 1992 McCann-Erickson training program case study competition.
ENTREPRENEURIAL SIDE VENTURES:
ADJUNCT PROFESSOR/NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS
Currently teaching an Advertising Management course to graduate students one night a week. Curriculum covers the role of advertising in a marketing plan, promotional mix, strategy, creative development, the evolving media landscape, client agency relations, and the overall future of the business.
BUST A NURSERY RHYME CD: 2002 – 2005 bustanurseryrhyme.com
Conceived, produced, and marketed the first children’s hip-hop album. Project earned a three year national distribution deal with Madacy Entertainment at Walmart, Target, and Amazon. Critically acclaimed reviews on The Today Show, NY Times, Parenting Magazine, The Big Idea, and Fox 10:00 News.
OFFICIAL ZONKERS SNEAKERS: 2008 – 2011 zonkersfootwear.com
Conceived, manufactured, and marketed the first line of children’s sneakers designed to look and feel like real baseballs, basketballs, footballs, and soccer balls. Sneakers currently being sold in The Athlete’s Foot, Footlocker.com, Amazon.com, and ESPNshop.com